Amazon: A long-term investment or a short-term trade?

Georges Yared notes in his insightful post about Amazon.com, Inc.'s (NASDAQ: AMZN):

Amazon has been what Wall Streeters call a "stalled-story". That means the company took most of 2004-2006 to build very expensive infrastructure and spent heavily on heavy marketing expenses to acquire customers. This spending spree took the winds out of Amazon's sails for those three years. Earnings growth, visibility and momentum suffered as did the share price.

Throughout the rest of the post, Georges explains the very interesting growth long-term growth story in Amazon, as he responds to my recent post about the short-term price action I expect in Amazon.

I believe this entire situation is a perfect example of two things: 1) How a mindset going into a position can affect what the investor is looking for; and 2) How two different people, with different perspectives, can potentially be right about a stock.

I've noted the different mindsets between going into a trade and going into an investment before on BloggingStocks. Something like Earthlink (NASDAQ: ELNK) would be an investment, while something like PF Chang's (NASDAQ: PFCB) or Google (NASDAQ: GOOG), would be pure trades, meaning there's no intent to hold the stock. PF Chang's trade I've discusses was event-driven with the belief that the company would cut guidance, which it did. Google's was a sentiment play due to the belief that stockholders would get nervous with the company's performance, and so far it seems they have.

It's important that people remember this concept because oftentimes when I have a thought on a trade it could be different from my long-term view of a stock.